Possessing a digital business strategy is no longer a dilemma for companies fighting fierce competition in a rapidly-transforming corporate environment. Having a sound digital business strategy is vital for organizations to prosper in an era when digital instruments have altered the marketplace and brought about new business models. For high-tech powerhouse giants like Apple, Google,
Google has officially announced a new version of Google Analytics, called “Google Analytics 4” from today. The system is based on the App + Web Property that Google introduced in July 2019; this, of course, joins the new branding that the company recently unveiled. This is definitely a significant upgrade since Google launched Universal Analytics.
When using your phone, computer, ATM, and any other digital (or physical) device, there are interaction design elements present. If you need to interact with an object or software, then that specific element or action is designed by an interaction designer (or should be). Swiping, tapping, pressing, and clicking are all interactions designed to get
For startups, mastering email marketing at the company’s inception can play a crucial role in building up a loyal following—or at least gather much-needed attention. Everyone has a different “winning” startup strategy, but email marketing should be at the forefront. The sooner you start, the better your chances of having a successful launch. It can
You and your employees are a gold mine of ideas, strategies, and projects just waiting to be tapped into. But how can you tap into all of these ideas without wasting resources? This is where design sprints come in. They allow your team to bypass the complex, resource-draining stages of development and jump between ideation
The two phrases seem interchangeable and often are used that way, but are fundamentally different. In fact, customer experience encompasses user experience as it’s a much broader term. It’s important to understand UX and CX’s differences and functionality separately so you can better use them conjunctively. After all, the customer needs to enjoy their experience
For most early-stage startups, the focus is on selling—how can you bring your product to market faster, start making a profit today, and create this incredible new thing that everybody wants. Excitement is a great motivator, but success requires realism. Marketing for early-stage startups can be the make-or-break catalyst, either propelling you far into success