What is Information Architecture (IA) and how does it work? Information as we know it makes the world go round and the internet takes information sharing to an exponential power. With millions of websites and apps craving for our attention to their immensely diverse content/ information, the average website has to be optimally structured to
Whether you choose to acknowledge it or not, the seasons of our lives are functions of the emotions predominant within us. From the breath-taking lofty mountain top view to the sullen feeling most experience at some point in their lives, emotions govern the way we feel. As with most things in life, emotions can exhibit
In this article, we are going to review and explain the needed steps to execute a startup, based on 4 parts: 1 – Idea to POC, 2 – From POC to Business Plan, 3 – Create a digital product, 4 – Launch plan. Let’s start! Part 1 – Idea to POC: Entrepreneurs go to a
Marketing is more than a process or a means to an end. It is an ever-evolving art form that seeks to present products, ideas, and concepts in their most valuable form while gaining a maximum return. One common challenge marketers face is having an insufficient budget width to execute their plans. Although this might
You can ask any Marketing Manager, Digital Director or even an external team like digital agency about the distinct advantage of digital marketing over ‘traditional’ marketing, and the answer is that everything is measurable and understandable in digital about results marketing benefits that bring to the business. Below you can find KPIs measurement specifications.
In this article, we’re going to share about the primary value of UX writing, why it’s so essential for your website and how it can affect your business as a result of the website improvement. Also, some examples of companies around the world that did and do this writing as needed and how it provided
Let’s agree that any digital asset, an application is just an example, should be planned and built based on a business need. In the following article, we are going to show you how to avoid common mistakes when designing an app and how to create an app that will meet your company business goals.