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How to outsource product management in a successful way?


Product management services make use of all the essential elements of maintaining all the particular parts of your product. Through product management analysis, you should be focusing more on developing stable features, scope analysis, and selecting the best solutions for business problems within a planned budget.

A bit about product management

  • Research: Research the pains of your company’s market, make user personas, and, most importantly, check your competitors.
  • Strategy development: Know your industry in high-level and low-level — this knowledge must include goals and objectives, the product’s description, and how it helps your users. If employees or suppliers are ready for product development, make sure that this knowledge can provide you with a timeline.
  • Communication plan: You should develop a strategic plan in order to know where your product goes and when. You can use product roadmap tools and make sure it’s presented to your stakeholders, investors, design and development teams, and others. Excellent communication can save money and time, so see that your organization’s teams are aware of all the challenges and are connected to the product’s goals.
  • Get feedbacks: As mentioned before, the product is about being designed, developed, tested, and presented to users and stakeholders. Now, once it’s ready, show it to the relevant audience and collect some data in order to learn what works well and what could be improved for the next sessions.

Why outsource the position of a product manager?

A product management agency usually creates products that meet the relevant people, any product which is built and launched is tested over and over until it suits the market, an outsource product manager should be connected to the business goals you've set, any product planning should be started before reading the business plan and providing conclusions.

How to manage a product plan?

Based on the built strategy for your product, you need to create a high-level plan which its goal is to breakdown the product into stages:

  • Characterization - pages, components, user behaviors
  • Design - user experience, graphical interface
  • Technology - app or web development, preparing MVPs for each milestone in the product
  • QA & launch plan - make your product launch to the target audience.

product presentation image

MVPs management

We know that you want your startup to be launched as soon as possible, you should analyze what kind of features should be developed and when. It's crucial to associate relevant features and pages on time, features that are not going to answer your audience's needs are not pertinent to be launched for day one. What do we suggest you do? Based on the idea, you require to prepare a list of features and associate these to versions/MVPs. Each MVP will be released between two weeks to one month, based on the audience feedback.

Lesson learned

After launching an MVP, you should be asking the users how they feel with it, what is missing to them; their feedbacks will improve your MVP the next cycle.

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UI UX

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