The two phrases seem interchangeable and often are used that way, but are fundamentally different. In fact, customer experience encompasses user experience as it’s a much broader term. It’s important to understand UX and CX’s differences and functionality separately so you can better use them conjunctively. After all, the customer needs to enjoy their experience
For most early-stage startups, the focus is on selling—how can you bring your product to market faster, start making a profit today, and create this incredible new thing that everybody wants. Excitement is a great motivator, but success requires realism. Marketing for early-stage startups can be the make-or-break catalyst, either propelling you far into success
In an earlier age of the internet, launching a digital product was easy. The internet was new and exciting, the advertising landscape was simpler, and it was easy to grab the attention of internet-goers. Now, the internet has matured, becoming the most-used location for researching products and making purchases. How do you compete for the
The phrase “Design Systems” are being thrown around and used a lot in recent years. More and more modern-day companies—or companies that seek to modernize—are incorporating a design system into their products and services. The clever thing about design systems is that you as a consumer may be completely unaware of its presence, like when
Implementing Web Accessibility guidelines in your digital products is an ethical thing to do for your users and not also a legislative standard in most countries today. Here’s why, and how you should approach it. The internet is our go-to source for virtually anything: shopping, learning, creating, entertaining–it’s entirely web-based today. The ability to access
Currently, there is no successful vaccine for the coronavirus in sight, and a severe lack of substantial improvement in the number of new coronavirus patients. Consequently, professionals have deemed large-scale business and tech events to be incredibly unsafe at this point. Marketer surveys have revealed that marketers are reluctant about attending in-person public events, and
What is a business automation software? Business automation software is the use of technology to execute business tasks by replacing manual effort with rule-based automation software; for example, automation tools used to perform social media posting. Rule-based automation software stores and analyzes data to make useful information interpretations, which translates into value for both the
