In an earlier age of the internet, launching a digital product was easy. The internet was new and exciting, the advertising landscape was simpler, and it was easy to grab the attention of internet-goers. Now, the internet has matured, becoming the most-used location for researching products and making purchases. How do you compete for the
The phrase “Design Systems” are being thrown around and used a lot in recent years. More and more modern-day companies—or companies that seek to modernize—are incorporating a design system into their products and services. The clever thing about design systems is that you as a consumer may be completely unaware of its presence, like when
Implementing Web Accessibility guidelines in your digital products is an ethical thing to do for your users and not also a legislative standard in most countries today. Here’s why, and how you should approach it. The internet is our go-to source for virtually anything: shopping, learning, creating, entertaining–it’s entirely web-based today. The ability to access
Currently, there is no successful vaccine for the coronavirus in sight, and a severe lack of substantial improvement in the number of new coronavirus patients. Consequently, professionals have deemed large-scale business and tech events to be incredibly unsafe at this point. Marketer surveys have revealed that marketers are reluctant about attending in-person public events, and
What is a business automation software? Business automation software is the use of technology to execute business tasks by replacing manual effort with rule-based automation software; for example, automation tools used to perform social media posting. Rule-based automation software stores and analyzes data to make useful information interpretations, which translates into value for both the
What is UX? UX is short for user experience, and it refers to a user’s experience of the product or service that they are being offered. Technically, UX can refer to how a user experiences any product (even physical ones), for example, lying down on a comfortable bed to decide whether it is cozy enough
Compared to just one decade ago, the expectation we have as consumers today is unrecognizable. Products need to be flawless inside and out, with no exceptions. In the early days of modern tech, a sluggish UI or clunky device with tradeoffs was expected. Some phones were super thin with a horrible camera, others took high-quality
