With the digital transformation speed being 5x the pace of a traditional business, it has become a crucial need of the hour to weave digital reformation into the fabric of their businesses. Digitization is continually snapping away at the heels of the customer base that you want to appeal to. Therefore, through the business plan,
Given the increasing attention paid to brand launching and management globally, brand strategy management is what keeps the front row brands relevant. It would be attainable impossible for a company to thrive in today’s modern-day business world without fully exploring the techniques of strategic brand management What is it about? Strategic brand management is used
Introduction Your business needs to able to digitally adapt itself to meet the challenges posed by the competition and consumer nature of the modern world. This requires a professional who can handle digital changes for your company – the Chief Digital Officer. What is it, and why do you need one for your business? A
In the previous post, we wrote about some preparations that should be done today so that when the Coronsvirus pandemic is over, your digital asset (app, website) performs better and is prepared for the new users who are going to meet your asset. Don’t wait for the Coronavirus pandemic be over for improving your websites
Let’s talk a little bit about long-term thinking. This is true – businesses don’t know what tomorrow brings, and due to this reason – we recommend them to start thinking about a strategy that will help them to see great results in the upcoming future. In other words, you should consider today what will provide
I’ve waited a long time for this moment, an interview with Ran Liron, one of the leading UX personas in Israel. Ran holds the job UX Lead at Nielsen. Let’s start first with Coronavirus. How do you and your family get along these days? I started a new job eight days ago at “Nielsen,” my
When it comes to product designing, user experience plays an important role. No matter whether the product is about a mobile app or website, it is incomplete until and unless it is not included with the perfect user experience. It is ultimately an undeniable fact that UX is the essential component of any product designing.