What is UX? UX is short for user experience, and it refers to a user’s experience of the product or service that they are being offered. Technically, UX can refer to how a user experiences any product (even physical ones), for example, lying down on a comfortable bed to decide whether it is cozy enough
Compared to just one decade ago, the expectation we have as consumers today is unrecognizable. Products need to be flawless inside and out, with no exceptions. In the early days of modern tech, a sluggish UI or clunky device with tradeoffs was expected. Some phones were super thin with a horrible camera, others took high-quality
Businesses, large and small alike, are struggling with the economic consequences of the COVID-19 pandemic. We want to put our two cents regarding marketing activities at a minimum cost: 1. Write Facebook posts / Instagram stories / Linkedin posts (if your audience is B2B) It costs you nothing and automatically sets you as a professional
The following article will provide you with the metrics you need to measure to improve your app or site, looking from the UX perspective. Read on and try them! What is a KPI? Key Performance Indicators, also known as KPIs, are metrics that are quantifiable and help organizations define and track progress toward achieving the company’s
Traditionally, the word ‘agency’ in the business world refers to an organization that offers advertising and marketing for a particular brand. In the past, the focus of an agency has been representing the brand image on print, television, radio, and mail. Such agencies still exist, but they are now known as creative agencies. However, when
In this article, we are going to explain how we saw opportunities and leveraged them. In addition to that, some ads from Facebook will be shared with you; we will also share some case studies that we managed for our customers. Identifying opportunities Digital agencies reported that their employees are on unpaid leave. As
Building a startup is quite difficult these days as so many people are investing their money and ideas on it. We all know the intention of a startup is growing, either rapidly or slowly. For expanding the startup, a good marketing initiative is necessary, and for which a Chief Marketing Officer steps in. What it
