Businesses, large and small alike, are struggling with the economic consequences of the COVID-19 pandemic. We want to put our two cents regarding marketing activities at a minimum cost: 1. Write Facebook posts / Instagram stories / Linkedin posts (if your audience is B2B) It costs you nothing and automatically sets you as a professional
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User experience metrics to measure to get better results from your site/app
The following article will provide you with the metrics you need to measure to improve your app or site, looking from the UX perspective. Read on and try them! What is a KPI? Key Performance Indicators, also known as KPIs, are metrics that are quantifiable and help organizations define and track progress toward achieving the company’s
What is a digital agency?
Traditionally, the word ‘agency’ in the business world refers to an organization that offers advertising and marketing for a particular brand. In the past, the focus of an agency has been representing the brand image on print, television, radio, and mail. Such agencies still exist, but they are now known as creative agencies. However, when
How did we leverage the business results—especially with the spread of the Coronavirus?
In this article, we are going to explain how we saw opportunities and leveraged them. In addition to that, some ads from Facebook will be shared with you; we will also share some case studies that we managed for our customers. Identifying opportunities Digital agencies reported that their employees are on unpaid leave. As
CMO for startups: why startups require this?
Building a startup is quite difficult these days as so many people are investing their money and ideas on it. We all know the intention of a startup is growing, either rapidly or slowly. For expanding the startup, a good marketing initiative is necessary, and for which a Chief Marketing Officer steps in. What it
How to secure your WordPress website from being hacked?
A hosting company in Israel was hacked last week. The entire server was comprised of WordPress (WP) websites that were down. To be protected from future attacks (cases in which the server is up and running, but your site has been hacked and is no longer ‘live’), you should consider examining the: Application-side, Client-side, and
Enhancing user experience with micro-interactions
When Facebook introduced the Reactions feature, back in 2016, it was immediately widely accepted by the social network’s users. It enticed the users to explore the feature by holding the Like icon, it was simple to use and it was fun! But what really made it great? It allowed the users to express more emotions