Whether you choose to acknowledge it or not, the seasons of our lives are functions of the emotions predominant within us. From the breath-taking lofty mountain top view to the sullen feeling most experience at some point in their lives, emotions govern the way we feel. As with most things in life, emotions can exhibit
In this article, we are going to review and explain the needed steps to execute a startup, based on 4 parts: 1 – Idea to POC, 2 – From POC to Business Plan, 3 – Create a digital product, 4 – Launch plan. Let’s start! Part 1 – Idea to POC: Entrepreneurs go to a
Marketing is more than a process or a means to an end. It is an ever-evolving art form that seeks to present products, ideas, and concepts in their most valuable form while gaining a maximum return. One common challenge marketers face is having an insufficient budget width to execute their plans. So, how to overcome
You can ask any Marketing Manager, Digital Director or even an external team like digital agency about the distinct advantage of digital marketing over ‘traditional’ marketing, and the answer is that everything is measurable and understandable in digital about results marketing benefits that bring to the business. Below you can find KPIs measurement specifications.
Let’s agree that any digital asset, an application is just an example, should be planned and built based on a business need. In the following article, we are going to show you how to avoid common mistakes when designing an app and how to create an app that will meet your company business goals.
If you have successfully launched a website, you are expected to take some initiatives to ensure the conversion rate, you should focus on opting for improving the conversion rate of your site for acquiring optimal outcomes. Once there is a product strategy at the beginning of the project, you can follow this strategy to make
As a business owner or entrepreneur managing a startup or already established business, regular publication of content relating to your target audience is amongst the most vital resources expected from your marketing channel. Content is the king of your product, even in 2019! The news for today – content is still the leading strategy