The goals of microcopy or UX writing are fundamentally based on driving action, providing guidance, and enabling a user to take action on a website. It helps with improving usability and conversion rates on a website, and it allows engagement with the users, as well as helps them with identifying with your brand. Microcopy plays a role in improving user-experience extensively, and it resolves the occurrence of “friction” that could occur on a website. Also, microcopy is crucial for:
Prevention of friction
Due to the abundance of content and layers on a site, it results in disputes that could slow down the efficiency and performance of their website. Implementing the elements of microcopy to a website dictates a website designer to remove the occurrence of friction that could potentially have an impact on the design of the website.
Questions and misunderstandings
Not everyone is equipped to navigate a website immediately; therefore, microcopy helps with answering the questions or eliminating disputes that could arise regarding the structure, layout, usability, and function of the website. Modern websites are designed uniquely; therefore, they use a unique layout to attract prospective visitors to a website. A user wouldn’t naturally find its way to the “Services” page unless there are small elements integrated to the website that would direct the user to the concerned page.
Concerns and distrusts
A user is often inclined to think, “what if the website is a scam?” “What if the website takes my personal information” or “what if I don’t find the relevant product on the website”? Then, the implementation of microcopy on the website addresses these concerns and distrusts of the visitors. It provides them with an accurate roadmap that would lead them to the site. It also assures them that the site is secure, and there is no need for them to worry about getting scammed or lost on the site.
Microcopy and UX come together, use them smartly and your website conversion rate will be increased, based on a deep research you've done before
They are subtly and coherently directed to the call-to-action button, where they can take action regarding their decision to move further on the website. However, if they start to get concerned or distrustful regarding a situation, they can connect to the chatbox on the site to have their concerns addressed.
Prevent error messages
Error messages occur due to friction or load on the website; therefore, implementing microcopy’s elements on the site would assure you to prevent error messages by taking the right steps. A user will be guided on the measurements to choose to follow the instructions given on error messages to resolve the problem.
A website designed without microcopy is subjected to technical problems, which could spoil the experience of a user on your website. However, the integration of such minor elements can prove helpful with the elimination of specific technical difficulties online, and it also helps with the removal of faults and other disappointments online.
How it works actually - proper practices for assimilating the microcopy writing process
The following are the practices required for understanding the microcopy writing process:
- Integrate microcopy into the design process
- Address your user subtly
- Keep the process formal and short
- Write on brand w/authenticity
- Associate call to action
- Move forward with the implementation