Storytelling takes day-to-day situations and delivers them in such a narrative and picturesque language that the audience can actually imagine themselves within the story, and as a result, listens well to the messages conveyed.
Storytelling's value in the UX field
The main value of storytelling to the digital product is telling a story, contrary to solely displaying a collection of boring letters. It actually helps users to read a blog post, a case study page, or any other page in a more pleasant and convertible way.
Use storytelling to describe the problem you solve
Users love stories when they easier remember factoids. So make a story to be real and memorable by writing a descriptive picture. Help the audience to understand the pain and the problem you come to solve. Most importantly, tell the real problem that you come to solve for your customers. It should be done in a pleasant, yet professional way, but mostly it should be a story that customers will love to read.
Examples of storytelling
- Spotify - Go Premium. Be happy. Try Premium free for 3 months. Only ₪19.90/month after.
- Whirlpool - Whirlpool® products and appliances help you care for your family.
- Maltesers - Me with all the love I have to offer.
- Zillow - Reimagine home. We’ll help you find a place you’ll love.
- Huggies - FITS LIKE A HUGG™, FROM THE VERY BEGINNING.
Storytelling principles to improve your user experience
- Storytelling assists us to trigger emotions - it helps us understand the idea better. The design will be looking much better if you use storytelling
- A good story under UX design can help your users to find a purpose to their scrolling. An impressive story will always attract a result.
- We tend to prepare stories intensely. Your users may not be able to recall your outcome at the top of their brain; they will remember a page that created its impact on their minds.