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DM Communications

Online reputation management that makes a difference

DM is a public relations company that integrates digital projects into the company. As a client, we have done numerous ORM digital projects for them.

The Challenge

The main challenge is about dealing with customers with a negative reputation in the digital field, negative news that were indexed by Google, and the challenge is to overcome it and leverage positive assets over the negative ones.

Our Solution

We suggested building a smart strategy and doing massive work with Google, since we have a decade of experience working in SEO and ORM

Scope

Research
Digital Strategy
Web development
Digital Marketing

STARTING WITH BUILDING A STRATEGY AND DOING A RESEARCH

The highlight of ORM projects is to properly plan the tactics that should drive positive results over the negative consequences. To do this, we mapped out all the negative and positive assets and built a strategy from A to Z.

EXPOSING THE RESEARCH & CONCLUSIONS TO THE CUSTOMER AND GETTING FEEDBACK

The most important, after executing the strategy and research - customer sharing. We went over it with the client and confirmed that the negative assets are the assets we wanted to move down. We also got the client's approval on the establishment of specific types of assets.

ORM & SEO ACTIONS

After having approved the strategy and the tactics with the customer, and we started to perform SEO and ORM actions in order to remove negative assets and creating new assets with positive content. We're glad to say that this forced Google to change locations and thus improving the online reputation.

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