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Redesigned e-commerce website for leather products leader

Emanuel Wallets, Ltd is the largest company in the leather accessories market in Israel. The company is the leading manufacturer, marketer, and distributor of leather goods to the retail and institutional markets in Israel.

The challenge

The main goal of redesigning the site was to improve the website's users' conversion rate and increase the company's revenue.

The solution

We interviewed the existing clients of the company, talked with the company management, looked at their niche trends, and brought our experience in designing eCommerce sites.

It all starts with understanding your customers

We conducted user interviews and also realized from the company's management what is the most significant pain of the website that holds them back from increasing its revenue. We received significant customer inputs, and as a result, we built a conclusion document that guided our UX designer in the execution process.


Having our research done, we started out sketching the UI & UX as simple and as less complex as possible. We had to consider what customers liked, make the design up to date to 2020 and also make it appealing and attractive.

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We are so happy with the result, the site looks modern, the mobile version shows unique functions. We started out with an outdated website that's now ready to conquer the new decade!

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