A website for an environmental sustainability innovation startup accelerator
ESIL a partnership of three leading corporations in different industries who have joined forces to develop ground-breaking, industry-transforming technologies for a greener and better future. They hired us to design and develop a one-page website to draw applications from startups that wish to join the unique lab. In addition, we took part in their branding and are responsible for their marketing. Check the website
We needed to create ESIL's branding based on a logo they provided and then design a one-pager that addresses startups in a specific subject, gives them all the information they need and draws them into the application form. Above all, we were on a very tight schedule.
The structure of the website is a calculated flow of information, one section after the other, all the way to the application form. The applicants learn about the lab and its purpose; the benefits of joining the lab and the application process. We used brand colors and shapes throughout the page.
ESIL had a pre-made logo but wanted to revamp it. We adjusted its color, created the full branding, including a new typeface for the running text, and identity materials, such as business cards, brochures, mail signatures, and more.
One page magic
Designing the one-pager was the main task. We had to push in a lot of information in a clear way that will attract potential candidates to the lab. We did this by separating the wheat from the chaff and keeping only the most essential information on the page.
Digital Marketing Strategy
While the website was being developed, we moved on to devising a Digital Marketing strategy for their LinkedIn presence. This page is complementary to ESIL's website in attracting potential candidates to the lab. Its purpose is to bring the public's attention to the existence of an accelerator of this type dealing with unique industry fields. We planned a monthly routine of social posts and started spreading the word. It was and still is, an illuminating project and we have exciting plans for them for the future.